Marketing

Finfluencers — "financial influencers" — get a bad rap, but there's no arguing that they're changing how younger generations learn about personal finance.

Stale offerings that no one actually uses won’t move the needle on talent management, but earmarking an allowance for expanded options will spark interest and manage costs.

Advisers who are ready to get serious about their prospecting and marketing efforts are probably ready to consider a separate system to help manage those activities.

Landing a prospective customer is a lot like dating. Remember that patience in growing relationships is the key to lasting success.

Start slow and keep it simple to help prospects understand and appreciate your value proposition.

With remote work here to stay, FlexJobs released the most in-demand roles for stay-at-home job seekers, in fields like marketing, HR and tech.

Capital Insurance Agency’s David M. Moore, Sr., (1940-2020), led with his “heart, passion and grace.”

Enhancements in decision support tools, e-enrollment and more are coming, The Standards’ Kevin McNamara says.

Advisers are often afraid of coming off as self-promotional, but focusing posts on client values will produce a message that resonates.

Do not passively wait for written reviews by an occasional client or two — consider developing a proactive campaign, says columnist Jack Kwicien

A robust value proposition can engage and bring in new employees.

By understand how today’s clients consume information, firms can develop and present messaging that will resonate with employers.

The channel for reaching customers and prospects is only growing in strength, with a $38 to $1 ROI.

Knowing your message and strategy are the cornerstones of an effective campaign, according to consultant John Graham.

A loyal employer will spend more money and renew more quickly, according to research.

Benefit consultants don’t need to be code jockeys to improve their search engine results. Rick Ramos advises how to reach the top of the Google heap.

One owner became the largest agent in his area in just three years by using social media and offering services to his community that in turn boost his overall sales.

Subject line and follow-up are the most important elements of an electronic composition, explains Jeremiah Desmarais of Agency Growth Academy.

Brian Kost of Standard Insurance Co. guides the way to avoiding the pitfalls of implementing a new hardship plan.

Boost enrollment participation and next generation recruiting simultaneously with Snapchat, says adviser Eric Silverman.